chilean wine

Are we going back to the days of Penguins and Puffins?

Are we going back to the days of Penguins and Puffins?

Sainsbury's decision to introduce its own Chilean private label wine range is one thing. To do so with an uncanny resemblance to the leading Chilean brand Casillero del Diablo from Concha y Toro is quite another. What implications does this have for other wine brands and major retailers?